Small businesses face a raft of challenges on a daily basis. The internet has gone some way to helping on many fronts but it also makes new demands on your time and resources. It's safe to say that nearly all businesses now need some form of website, from a basic contact page to a full-blown shopping experience.

Through working closely with small businesses INZU has developed a system that meets your needs without overcomplicating things.

You'll find managing your site with INZU very straightforward no matter what your expertise, but presentation is also very important; and that's why with INZU you get full creative control over the final site design, giving a professional and seamless experience for your customers.

The basics

How INZU works is that you control and update your site by logging in to your account on inzu.net. The new entry is then seen immediately by your site. This means you get to have your own web address for your site but don't have to spend time or money on developing a content management system or having one installed.

You can pick and choose which sections you use INZU to update your site, with and most common sections are pre-built into the software to make updates that bit easier to understand.

Pre-built sections:

• • Home page - with pictures
• • News - with pictures/downloads
• • About us
• • Online store - mail order & downloads
• • Articles/Blog - with pictures and file attachments
• • Events - with pictures and booking links
• • Galleries
• • Video - You Tube compatible
• • People profiles - with pictures
• • Free Downloads
• • Product Catalogue - with pictures
• • Links
• • Contact pages

The only time users will experience INZU is when they come to pay for a product, which we handle securely offering credit card, debit card and PayPal as payment methods. Your customers will not have to register with your site or INZU when they buy - increasing your completions ratio.

Flexibility

Although INZU comes with a set of standard sections for you to include on your site, the way you use these sections is entirely up to you. You can name them differently, create your own order for sections or mix and match multiple sections on one page.

Should you need a page that isn't on the pre-built list you can simply add an article page which works for just about any normal web page, using tags to define where on your site it goes.

Tags are a very powerful feature on INZU and can be added to every site update you do. Entries can then be displayed by a certain tag so you may have two galleries sections with different names on your site such as "Portraits" and "Landscapes". All you have to do is tag them on INZU with different names.

Admin

Adding products to INZU is easy and you can create as many product sections as you want. You'll be able to monitor sales for individual items, categories and the business as a whole, live as they happen.

Products can also be grouped by type, so if you want to change the shipping or price of all your T-shirts (for example), this can be done in one click rather than editing every product. This feature also works accross multiple categories.

You'll receive an e-mail notification of each sale with printable copies available for your own paper record-keeping and you'll also be able to check off orders as they are sent out with your mail-order admin panel which gives full details of each order.

Keeping in touch with customers is also made possible by adding an e-mail newsletter sign-up form to your site. Using the mailing list you can then send information of new products, events or any other news to all your customers.

And if you want to accept payments from clients for invoices you can also use our direct payments feature which provides you with exportable spreadsheets for your accountant.

The real difference

So why use INZU? There are other CMS (content management system) packages around and other payment solutions. The reason that INZU works so well is that it combines both payments and content management as part of the same system so instead of having to manage a separate payments account and CMS, everything is in one place. You don't even need a merchant bank account. Just a normal business bank account and a credit/debit card is all you need to get started.

As well as making your life easier when it comes to running your site, setting up your site is also much quicker and easier using INZU. No extra software needs to be installed on your site and we provide a free downloadable site example that you simply copy on to your server and re-skin to your design. It should take your web designer less than half the normal time to get a site up and running, saving you a lot of time and money.

Extra features

• • Send HTML e-mails to your customers
• • Accept donations
• • Accept invoice payments
• • Sell any digital file as well as mail-orders
• • Free mini-site on the INZU business network

Example sites

www.odysseylocationvans.co.uk
www.beware-the-moon.com
www.cumberlandmustard.com
www.thecaneworkshop.co.uk
www.jonhowlett.com
www.ynr-productions.co.uk
www.sarahrogersflowers.com